Beyond the Standard: Why Nigerian Consumers are Choosing Premium Tobacco in 2025.
The Trend: Despite high inflation in Nigeria, the “Premium” and “Fine-cut” segments are seeing a 3.5% CAGR (Growth Rate) as consumers move away from low-quality mass-market cigarettes toward high-quality alternatives.
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Price Insight: The average retail price for most-sold tobacco packs in Nigeria rose from ₦540 in 2022 to approximately ₦800 in 2024, leading consumers to prioritize quality over quantity.
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The Content: Discuss how the modern Nigerian smoker is looking for a “better experience” rather than just a habit. Highlight why global brands like Captain Black and W.O. Larsen are becoming the preferred choice for those who value heritage and taste. Image Suggestion:
